Case Study

An Ecommerce store for Bollywood props

Client

Our Client Celebwears is India’s biggest online store where customers can find all kinds of celebrity wear, props and production items from the Indian Film industry in top most quality and at affordable prices.

Industry

E-Commerce

Business Challenge

The Client was looking to implement an E-commerce store for selling celebrity wear, props and production items from the Indian Film industry.

Solution

Volga Infotech developed an E-commerce solution that was implemented with the following features :

• Ability to add Unlimited number of products and map it to various categories(Celebrity name & movie name).
• Ability to add new categories / Sub categories and Sub-sub categories
• One page checkout.
• Ability for admin to blacklist certain users.
• Stock management and Inventory tracking.
• Search based on product tags.
• Ability to upload multiple images per product.
• Auto image resizing while uploading images.
• Featured products and New products sections.
• Discounts can be assigned for particular client ( buyer ) by the admin.
• Discount can be assigned for whole order by the admin.
• Discount can be assigned to a particular customer by the admin.
• Customer can rate and review products ( with admin approval ).
• Search engine friendly URL's.
• Admin can customize default SEO meta tags.
• Admin can customize email templates.
• PDF order receipts.
• Complete CMS for the admin.
• Breadcrumb trail for easy site navigation for the customer.
• Ability to mark a product as free shipping.
• Ability for admin to refund payment.
• Multiple payment options : Cash on Delivery, Paypal ( website standard ), Cash, Check, Demand draft
• Ability for admin to void payment.
• Wishlist for the customer.
• Customers can view their order history and order status.
• Multiple billing and shipping address for customers.
• Email a friend feature.
• Inbuilt Viral loop for marketing and promotion.
• Ability for the admin to run Email campaigns.

Benefits

With the introduction of the online store the Client has seen an exponential surge in Sales.

Some of the other benefits that the company has witnessed are as follows.

• Multiple billing and shipping address for customers.
• Reduced overheads in general : An online shop costs less to set up and run than a physical store, although it's important to recognise that making eCommerce work requires continuing investment.
• Lower marketing costs with better targeting: online promotion can be more precisely aimed at potential customers than using conventional media. It's also much cheaper, for example, to send a marketing message by e-mail to 1,000 customers than it is to send 1,000 newsletters by post.
• Expanded geographical reach: a local business can become nationwide or even international, just through having an effective eCommerce strategy. Bear in mind that if you do sell outside the UK, you'll need to comply with regulations and understand tax and import/export issues.
• Being open for business 24/7: with automated order and payment processing, sales can be made at any time, and customers can buy when it suits them.
• Greater flexibility: an online store can be updated instantly and as often as you like ñ for example, to promote a 'deal of the day' on your front page, without the need for expensive printed display material.
• Broader potential customer base: an eCommerce business is an additional buying channel, capable of attracting customers who have not bought before.
• Improved customer profiling, with the opportunity to target products and services at specific groups based on buying data.

Technology Used