A Networking Platform for USC Alumni
Client
Alumni Alliances, led by USC Alumni is a Startup based out of Arizona - dedicated towards the creation of a Professional Networking Platform for the Alumni of USC ( University of Souther California ), Los Angeles.
Industry
Social Media
Business Challenge
The biggest challenge faced by Alumni Alliances initially was that related to " Discovery" as the Market Size they were targeting was just 300K HNIs.
The Second Business Challenge was that the "Average Acquisition cost" in the US was $5-$7; however, for a Niche Audience, the Acquisition cost was increasing to $10 - $25.
The third issue was "Content Creation" for Marketing which was shooting the budget off the roof.
Solution
Volga Infotech created an engagement loop using a third-party content provider for user retention. Thereby consistently fulfilling clients needs of high performance at Low Marketing Budget.
On the Social Media front ,every post was tracked, optimized for content and widely broadcasted generating Higher organic reach to a meticulously targeted audience.
Benefits
Using AAARRR Growth Strategy Alumni Alliances achieved 82% higher KPIs at 45% less spend.
Technology Used
| Tools | LinkedIn Marketing, Constant Contact, Facebook AdManager, Instagram AdManager, Twitter Ads |